Emily Ball | 3 R’s to Growing your practice: rebook, referral & reactivate

It’s the 4th in our series of Firefly Summit rapid-fire presentations and the turn of Emily Ball from ActiveStep Podiatry, Fareham, Hampshire.

If you are actively building your business and nurturing patient loyalty at your clinic, then Emily’s presentation will offer you some key insights.

In the context of how other health professionals interact with their patient’s, Emily emphasises how podiatrists need to communicate accordingly. You wouldn’t hear a dentist say “come back to me when you have a toothache…”, so why should a podiatrist?

By focusing on three low to no cost strategies – Rebooking, Referring and Reactivating, Emily reveals how she has recorded an 85% rebooking rate and continual practice growth in her clinic.

About Emily Ball

Emily is the Founder and Clinical Director of Active Step Healthcare where she specialises in Lower Limb MSK. Her experience includes working within the MOD and with elite and professional athletes.

She also delivers training across the South of England on the clinical application of Video Gait Analysis and provides consultancy and training to Podiatrists across the UK and Ireland on behalf of a leading supplier of Extracorporeal Shockwave Therapy machines.

Unsurprisingly, Emily’s special interests are in gait analysis, gait retraining and the management of tendon injury using ESWT. She is currently undergoing her Master’s degree where she is focussing on these topics.


When we designed the Firefly Summit 2017 we wanted to create a podiatric event like no other. We invited 11 female and 10 male speakers to Sligo. Selected for their expertise and hands-on experience, these top clinicians collaborated on topics to deliver world-class podiatric presentations communicating their ‘clinical gold’ to the Summit delegates.

It wasn’t all podiatric talk. To keep things interesting, all 200 delegates and speakers immersed themselves in the beauty of the wilds of Ireland’s north west coast, taking part in surfing, hiking, stand up paddle-boarding and seaweed baths – WOW!

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